The wildly popular and profitable sneaker Yeezys in a store. Adidas had said that ending its nearly decade-long collaboration with the American rapper and designer Ye in 2022 cost it nearly 250 ...

As Adidas faces a potential $1.3bn revenue loss from its failed Kanye West partnership brand, top marketers rethink celebrity collaborations.

Oasis has partnered with Adidas on a limited-edition apparel collection ahead of the iconic rock duo's reunion tour this summer.

Beyonce, Billie Eilish Dua Lipa and other stars have embarked on new collaborations in clothing, shoes and accessories this year.

Adidas Meanwhile, an extra-padded version of the Samba, released in collaboration with Shanghai-based designer Dingyun Zhang, also broke cover with a $250 price tag.

This initiative, aimed at fostering collaborations and projects resonant with street culture, signifies adidas's commitment to embedding itself within the fabric of American cultural preferences.

Russell Wilson’s wife Ciara wowed fans in a retro pink Adidas look paired with a striking new hairstyle, cementing her status ...

Lawyers said Yuga used celebrities and companies like Adidas to “misleadingly promote” the collection to “artificially increase” interest in it. expand Adidas was named in a proposed class ...

Adidas has announced that they had officially sold the final pair of Yeezy shoes after cutting ties with Kanye West in 2022 ...