Adidas said it will create a complete range of apparel, footwear and accessories for the entire team as well as fans.

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.

Adidas announced a new collaboration with Mercedes-AMG Petronas F1 in their new press release on January 7, 2025. This is the first time Adidas will be collaborating with a brand for Formula 1.

This shift mirrors the sport’s surging popularity in new and emerging markets, with North America now boasting three Grand ...

Mercedes have signed a sponsorship deal with Adidas which will see the German apparel company supply the team's kit for the 2025 season.

The 2025 season was already going to be a year of transition for the Mercedes Formula 1 team. With longtime championship ...

F1's fashion silly season moved into top gear on Tuesday with Alpine switching to Castore while Mercedes brought Adidas back into the sport.

As part of this multi-year partnership, Adidas will create custom team kits, fan apparel, footwear, accessories, and ...

The Mercedes-AMG Petronas F1 Team has officially partnered with Adidas as its newest Official Team Partner, marking the ...

As the Official Team Partner, Adidas will design and produce a complete range of apparel, footwear, and accessories for the Mercedes-AMG PETRONAS F1 team, encompassing drivers, mechanics ...

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.