Demand for pickup trucks and hybrid vehicles helped automakers increase deliveries, but challenges loom for 2025.

U.S. new-car sales in 2024 continued to rise from their pandemic lows, bolstered by replenished inventories, higher incentives and surging demand for hybrid vehicles, automakers reported on Friday.

While sales improved, consumers are taking on bigger financial burdens to buy new cars, or turning to the used car market.