Clearly, Netflix has done its research and is confident that these latest price rises won't see it hemorrhage subscribers – and the markets agree, as Netflix share prices soared

“When you’re going to ask for a price increase, you better make sure you have the goods and the engagement to back it up,” Netflix’s co-CEO Ted Sarandos insisted at a conference. The company has invested over $17 billion in content creation for 2024 alone.

Netflix is not chilling on the price increases. Subscribers to the streaming service will need to pony up more money to keep watching shows such as the upcoming docuseries on SEC football featuring Kentucky.

The company raised subscription prices across most plans in the U.S. and several other markets. It added 19 million subscribers in the fourth quarter of last year.

Netflix helped lead the way after it said live events like football games and a Mike Tyson-Jake Paul fight helped it add nearly 19 million subscribers during the latest quarter. It also reported stronger profit than analysts expected and said it’s raising subscription prices in the United States and other countries.