The NIL era has fully reshaped college football, turning elite prospects into seven-figure brands before they ever take a ...

President Donald Trump called NIL a "disaster" in college sports. Trump said he wants the federal government to deal with NIL ...

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

The schools that make up the Ohio High School Athletic Association voted in November to allow student athletes to make deals in which they profit off their name, image and likeness. The vote came ...

President Donald Trump spoke on NIL and college athletics during a bill signing ceremony honoring the "Miracle On Ice" hockey ...

State Rep. Adam Bird says he plans to introduce legislation to ban high school athletes from making money off their name, image and likeness.

While NIL deals often spotlight national stars and million-dollar contracts, Hawaiʻi athletes are experiencing the change in ...

Wisconsin is investing more in NIL infrastructure. Chris McIntosh told the Journal Sentinel it is the 'next step,' but not the 'final step.' ...

In a twist to one of college basketball’s most high-profile NIL controversies, not all six former Florida State players who initially filed suit against Leonard Hamilton will follow through with legal ...

Alabama and Oklahoma are about to kick off the College Football Playoff on Friday evening and ahead of the big match-up, one notable player shared some NIL news ...

MIRAMAR BEACH, Fla. — Along a carpeted hallway within the Sandestin Hilton, Brian Kelly is mid-conversation when a man interjects. “Hey,” the man said toward the LSU football coach, “you asked great ...

Several student-athletes across Ohio have signed NIL deals in the past month, but information otherwise remains scarce.