British luxury automaker Rolls-Royce said on Wednesday it will invest 300 million pounds ($376 million) to expand its Goodwood plant to focus more on bespoke cars for high-end clients, featuring anything from gold sculptures to mother-of-pearl artwork.

Rolls-Royce Motor Cars has announced an investment of over £300 million to expand its Goodwood manufacturing facility. It will prepare the brand for its

Rolls-Royce is set to invest over 300 million pounds sterling (RM1.66 billion) for the expansion of its in Goodwood, United Kingdom where it will prepare to make additional room for its “increasingly complex and high-value”

The investment will also prepare Goodwood site for the company’s transition to an all-battery electric vehicle future.

Rolls-Royce aims to boost profits by enhancing the level of personalization in its cars, rather than increasing production volumes.

In 2024 alone, the BMW unit said its "artisans crafted exquisite details" that included solid 18-carat gold sculptures, embroideries consisting of more than 869,500 stitches, wood veneers including 500 individually-shaped pieces of wood and holographic paint finishes.

British luxury car maker Rolls-Royce said it will invest £300m to expand its Goodwood plant to focus more on bespoke cars for high-end clients, featuring anything from gold sculptures to mother-of-pearl artwork.

Site will be expanded to offer ‘the most complex, personal and valuable luxury goods’. Rolls-Royce has announced an additional £300m in funding for its Goodwood manufacturing site as it looks to broaden its bespoke facility and prepare the brand for future electric vehicles.

Major car brand Rolls-Royce has announced it will invest more than £300million into its factory at Goodwood in a major boost to British manufacturing. The iconic brand said it was boosting investment to "create value for clients by handcrafting the most complex,