Starbucks has always said that its goal is to be your “third place.” The idea is that it’s the other place you go between home and work. It’s where you go to hang out with your friends, get some work done, study for an exam, or just read a book. Of course, being a third place means being a place where people want to hang out.

As part of the "Back to Starbucks" campaign, CEO Brian Niccol revealed the company will be closing up to 90 locations that serve as pick-up only options - which Starbucks initially launched back in 2019.