Sonos is reportedly getting close to launching a product in a new category: a premium streaming box, likely to rival options from Apple and Roku.

Sonos is developing a high-end streaming set-top box that's expected to launch this year, reports The Verge. While any set-top box will

The way to do that, it appears, is through a new product category. According to The Verge, Sonos is planning to launch a streaming box, with a price tag between $200 and $400.

As the app seemingly — finally — finds itself in a more stable place, the Verge's Chris Welch, a sort of Sonos whisperer, is reporting that the company's focus is turning back

Word has it that the “beautiful” interface on the Sonos device lets you browse titles on all the big platforms, from Amazon Prime Video and Disney+ to Max and Netflix, and that you’ll be able to navigate with your voice (via Sonos Voice Control) and a physical remote (with shortcut buttons for streaming services, a la Roku).

Sonos is looking to take on Apple TV with a high-end streaming player based around the Android platform. The product has been in development for some time, but had been put on hold after the premium audio company was forced to divert attention to its mobile app after an ill-fated upgrade that became unusable for many users.

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