Ulta Beauty is taking the “beauty minis” craze to a new level. The retailer has joined forces with Mini Brands to develop a collection of more than 68 toy replicas of full-size products by brands such ...

Ulta Beauty is raising some eyebrows and concerns with its viral Mini Brands collection, which raises the question of whether makeup and beauty brands should be targeting young children as potential ...

Miniature versions of popular products like makeup and toys are growing in popularity. Consumers are drawn to the collectability, affordability, and stress-relieving aspects of miniatures. The trend ...

Unbox Mini Brands and miniatures to discover tiny treasures that are fun to collect, display, and share with fellow toy lovers #minis #miniature #miniaturas #tinythings #viral #minibrands ...