ASMR or autonomous sensory meridian response is a thriving internet trend. Seemingly random sounds are able to provide people with a relaxing sensation and comforting body tingle. Vacuums are known ...

However, companies are not the only ones cashing out on the ASMR phenomenon – individuals can also profit off ASMR content. The woman behind Gentle Whispering ASMR, one of the ASMR channels with the ...

As infection rates and deaths rise globally, so too does the general anxiety around our current global health crisis. For ASMR creatives and enthusiasts, that’s where these coronavirus-roleplay videos ...

ASMR is a massive subculture on YouTube where creators whisper, eat, and flutter their fingers softly into a highly sensitive microphone. Many fans say they experience "brain tingles" when they watch ...

Analysis: massive interest in ASMR videos means more research is required to find out why some of us experience this brain phenomenon ASMR is the third most popular search term on YouTube worldwide.

Between the constant flurry of news about the coronavirus pandemic and the feeling of isolation brought on by shutdowns and social distancing, the 21-year-old University of Maryland journalism student ...

Love it or hate it, ASMR seems to be everywhere these days. ASMR videos have a way of popping in YouTube search results seemingly regardless of the topic, and with some of the biggest ASMR content ...

I slump into the faux leather sofa in my parents’ living room, the corner of the house that has become my pandemic office space. My copious internet interactions are still leaving me feeling lonely. I ...

A year before COVID-19 spawned a wave of at-home cooking, seasonings and spices marketer McCormick dipped a spatula into the ASMR video bowl as part of its test-and-learn marketing strategy. For the ...

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Kevin Bacon’s sultry whisper is sending tremors across social media. Over the weekend, the “Footloose” star posted a TikTok video about preparing a “morning mango” for breakfast. From his kitchen, ...

Nicole Carpenter is a senior reporter specializing in investigative features about labor issues in the game industry, as well as the business and culture of games. I’ve never really been an ASMR ...