On July 27, a 30-year-old Russian expat, known only to her followers as Maria, hit 1 million subscribers on her YouTube channel GentleWhispering–which features her doing just that. Maria is one of the ...

Crashing waves. The glug of wine. A pitter-patter of rain. The kind of ASMR capable of shifting your brainwaves into an instant state of chill. But for the latest beauty trend, it’s not just about the ...

The pretty blonde woman is plucking at the bristles of a hairbrush with gold-manicured fingertips, tapping her nails softly against the wood handle as she holds it close to a microphone. Bathed in ...

For nearly 45 minutes, the man known to his YouTube subscribers as RaffyTaphy runs his hands soothingly over magazine pages, crinkles the plastic slip cover of an old Archie comic book, taps the tips ...

MT Koala is one of China’s first ASMR stars – autonomous sensory meridian response, or ASMR, is described as a feeling of well-being combined with a tingling sensation in the scalp and neck, as ...

An ASMR booth for "Gummitzel" gummy candies, complete with high-fidelity microphones and a photo-worthy product display, is seen at the opening of the Hitotubu Kanro Harajuku store in this photo ...