Apple‘s plans for Super Bowl advertising this year, outside of half time, might be limited to one F1 ad created by Cadillac.

Apple's '1984' Super Bowl commercial revolutionized advertising, launching the Macintosh and altering cultural and consumer ...

Apple’s controversial partnership with Taboola to serve ads on Apple News seems to be going exactly as expected. Here’s why.

An advertising watchdog said Tuesday that Apple went too far with marketing that touted the availability of Apple Intelligence features that have yet to be released. "NAD recommended that Apple avoid ...

Apple built the iPhone on a simple promise: premium hardware, clean software and a sense that users, not advertisers, were the real customers. That bargain is eroding as the company leans harder into ...

Apple is expanding ads in App Store search results, giving advertisers more opportunities to reach users at the moment they’re looking to download apps. Starting March 3rd, Apple Ads will begin ...

Apple dropped the "Search" from Search Ads and rebranded its advertising business to Apple Ads to better represent its expanding ad placements across the App Store. Similar to other ads businesses ...