Apple‘s plans for Super Bowl advertising this year, outside of half time, might be limited to one F1 ad created by Cadillac.

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Apple is preparing to put more advertising in front of people every time they search the App Store, turning one of its most important discovery surfaces into a denser marketplace for paid placement.

Apple is rumored to be working on a video doorbell with Face ID and smart lock integration as part of its new Home products lineup.

The new American F1 team will debut its livery during the Big Game, and give the tech giant a shoutout in the process.

An in-depth look at how Apple Search Ads work, from relevance and IPM to campaign structure and the logic behind Apple’s auction model.

Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...

Apple Maps has long been struggling to compete against Google Maps and convince iPhone users to stick with their native navigation app instead of switching to Google's alternative, but it now looks ...

Apple TV has "no plans" to launch an ad-supported streaming tier for the platform, according to Apple's head of services Eddy Cue, speaking in interview with Screen International. Asked if there were ...

The tech executive appeared to dismiss the long-rumored moves in an interview with Screen International. By Alex Weprin Senior Editor Amid all the chatter surrounding the future of Warner Bros.

Apple Podcasts is adding native video support and dynamic ad tools, letting creators deliver audio and video in one feed as competition intensifies.