“More than 20 companies including PubMatic, Optable, Scope3, Swivel, Brian O’Kelley backed Classify, Triton Digital, Magnite, Kargo and Yahoo have signed on to the Ad Context Protocol…The standard ...
More than 20 companies including PubMatic, Optable, Scope3, Swivel, Classify, Triton Digital, Magnite, and Yahoo have agreed to support the Ad Context Protocol (AdCP), an open technology protocol ...
Microsoft and Yahoo are selling political campaigns the ability to target voters online with tailored ads using names, Zip codes and other registration information that users provide when they sign up ...
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