Fashion and advertising share DNA: they both shape culture, signal belonging, and seduce with ideas. But fashion has mastered reinvention and cultural relevance in ways advertising needs to learn from ...

At this year’s Advertising Week New York, one of the most important discussions revolved around the delicate balance between brand and performance marketing. As marketers, we’ve become increasingly ...

In a ground-breaking achievement made by an educational institute Panvel based Amity University Maharashtra created a Guinness World Record for conducting the largest commercial advertising production ...