The rocket company ran a Super Bowl ad for Starlink, the first time any of Elon Musk's companies have run an ad at the ...

OpenAI’s first advertisers include Adobe, Target and Ford. Here is why their "common thread" reveals exactly who OpenAI thinks the average ChatGPT user is — and how to spot the ads.

Just days after becoming CEO of Unilever in March, Fernando Fernandez made waves by discussing plans to move to a social-first advertising strategy, shifting 50% of ad spend to the channel and looking ...

Brain activity study shows Neuro-Contextual advertising drives 3.5x higher neural engagement and 26% lift in positive, action-driving response For brands and media planners, the findings indicate that ...

As AI-driven bidding and automation transform paid media, first-party data has become the most powerful lever advertisers control. In this conversation with Search Engine Land, Julie Warneke, founder ...