She’s minimalist, wearing primarily white and cream shades (hello, "sad beige moms"). But this new aesthetic goes beyond clothing — it’s a whole lifestyle that leans into the joys of comfort and ...

If you’ve been scrolling through TikTok lately, chances are you’ve come across the #CleanGirlAesthetic. While it was doing the rounds on fashion TikTok, it has finally made its way into the beauty ...

One of the most dominant TikTok trends to spawn a thousand think pieces and search-driven articles is the “clean girl aesthetic.” “Clean girl” on TikTok has almost 2 billion views. The women who ...

TikTok is the latest app that everyone seems to have a love-hate relationship with. On one hand, the social media platform has the ability to change lives: people like Monet McMichael and Golloria ...

BeautyTok loves a good showdown. Millennials and Gen Z staked their claims on manicure shapes, mascara, brows, and more. Here are 2025's biggest beauty debates.

On TikTok, the hashtag #vanillagirl has amassed an enormous 547.1 million views and counting, while #vanillagirlaesthetic isn't far behind at 141.2 million. Much like the trends that have preceded it, ...