In a Reels-first environment, organic reach for static content will crater. Early data shows Reels ads converting at an average 4.5%, nearly double traditional paid media formats. For static-heavy ...

Coastal colors, rustic accents, and a laidback vibe characterize this maritime-inspired aesthetic. Maritime aesthetics never go out of style, and according to Pinterest's 2025 Predictions report, that ...

While rain plays hide and seek with Kolkatans, it’s pouring monsoon reels on Instagram. From rainy day nostalgia to monsoon recipes, there’s something to suit everyone’s mood. This time on the ‘Reels ...

In a recent interview with News18, Raveena candidly admitted, I’m such a dud when it comes to Instagram and I don’t know anything about it. I make these really serious and horrible mistakes. I post ...

Gen Z doesn’t just travel, they curate. Every trip has to be a mix of adventure, aesthetics, and, of course, reel-worthy moments. But the truth is, India’s best wildlife experiences don’t always ...