The story of airline safety videos is a strange cocktail of regulation, competition, and innovation. Underneath its layers of creativity and engagement, it teaches us a lesson in attention. To ...

In the last decade, many airlines have incorporated videos into their mandatory in-flight safety demonstrations. Several national flagship airlines—including Air New Zealand, Singapore Airlines and ...

Airline safety videos might be getting too amusing. Would you pay more attention to an airline safety video if it incorporated themes from The Lord of the Rings? That was the question posed by a ...

Singapore Airlines (SIA) today unveiled its new in-flight safety video, which creatively presents essential safety features while taking customers on a journey around Singapore’s diverse and vibrant ...

It’s fair to say that “The Rehearsal” is not the aviation safety documentary I thought we were making. I have consulted on or participated in scores of aviation disaster and safety videos, all with a ...