Alaska Grown-labeled salad greens are offered for sale on Jan. 14, 2025, at Natural Pantry, a health food store in Anchorage. Grocery shoppers are willing to pay a premium for locally sourced lettuce, ...

How much are Alaskans willing to pay for produce that is homegrown? A newly published study has some answers: a significant premium, especially when they have information about the benefits of locally ...

Alaska grocery shoppers on average were willing to pay $1.90 extra for a head of lettuce if it was labeled as “Alaska Grown,” the study found. When given information about locally grown products ’ ...