Amazon is quietly rolling out the last big pillar of its AI-powered Alexa+ vision: the Alexa.com website, bridging the gap between its Echo devices, mobile app, and consumer desktops. The web portal ...

Amazon announced Alexa for Shopping, merging its Rufus e-commerce chatbot with Alexa+ into a unified experience, aiming to ...

After years of using Alexa to answer questions, control smart homes, play music, and handle everyday tasks, Amazon has found a more obvious job for it. Alexa is becoming your personal shopper, meant ...

Amazon.com Inc. will no longer pay developers to create applications for Alexa, scrapping a key element of the company’s effort to build a flourishing app store for its voice-activated digital ...

Amazon is making a serious push to be your personal AI assistant across every device you use. At CES 2026, the company announced Alexa.com, bringing its AI assistant directly to web browsers.

Alexa hasn’t worked out the way Amazon originally planned. There was a time when it thought that Alexa would yield a robust ecosystem of apps, or Alexa Skills, that would make the voice assistant an ...

Alexa Replaces Rufus as Amazon's AI Shopping Assistant ...

Amazon has announced Alexa for Shopping, combining the product smarts of Amazon’s previous assistant, Rufus, with the personalised knowledge of Alexa+. It is rolling out on the Amazon website and app ...

The new Alexa Plus can make reservations, summarize documents and hold a conversation without your having to keep saying "Hey Alexa." It's available in an "early access" program to owners of the Echo ...