We all know that an anchor is a heavy object that stops a boat from drifting out to sea. A sea captain knows which anchor to use to navigate a vessel effectively. I’ve found this to be a fitting ...

If you study the backlinks of millions of websites, anchor text patterns emerge showing that a certain percentage of anchor text is normal for every niche. This is called a Correlation Study.

The Penguin update changed anchor text optimization forever. With the significant effort Google has put into identifying anchor text manipulation, it’s fair to say that it’s still a significant ...

On Friday, Google's John Mueller was asked if longer or better anchor text is better. Anchor text are the words in the hyperlink, so the underlined blue link (in many cases). John said longer versus ...

Anchor text optimization is vital for successful SEO campaigns. Whether for backlinks or internal links, your anchor text must be chosen wisely for your site's link profile to stay on the good side of ...

From the moment Google first launched out of a Stanford dorm room, the innovative technology that separated Google from poor search engine alternatives was the PageRank algorithm. As we all know, this ...

Over the past five years, the best practices of anchor text optimization have considerably evolved. It is time to learn how anchor text best practices can allow you to get the most out of links in ...

Link-building is often an uncertain practice: You don't know for sure that you'll get any backlinks; and, if you do, you can't guarantee they'll be on the sites you want, with do-follow status, and ...

Google’s latest round of search quality updates is now available, and — at the risk of sounding like a grumpy old SEO — this month’s seems even more difficult to grasp than normal. There are a lot of ...