Before the Big3, before Slamball, there was AND1. A basketball revolution was built on a grassroots effort, fueled by sheer creativity. Sure, it was packaged and marketed because it was a business.

From the late ’90s through the mid 2000s, And1 Mixtapes were huge. Famous streetballers, like The Pharmacist and Hot Sauce, were filmed playing on blacktops and in gyms around the world. Highlights of ...

Discover What’s Streaming On: For a brief period at the turn of the millennium, the hottest thing in basketball wasn’t in the NBA, and it wasn’t Nike. It was an upstart brand that brought streetball ...