The Red Angus Association of America and its marketing team strive to assist cattle producers in identifying and capitalizing on demand for Red Angus genetics through value-added marketing programs.

RICHARDTON, North Dakota — Bull sale day can be stressful on all parties — sellers, buyers and bulls. Forster Red Angus, located north of Richardton in western North Dakota, decided to try something ...

NORTH PLATTE, Neb.—When Randall Grimmius shows up at an auction, everyone knows there’s a prize bull in the barn. The 56-year-old rancher has an eye that is the envy of America’s livestock industry, ...