First there was iTunes video, then Apple TV+, and now just Apple TV. Apple's rebranding of Apple TV+ means that it now has Apple TV, Apple TV, the Apple TV. Alongside its announcement of when its hit ...

Apple TV and ESPN have ditched the "plus” sign, and CNN would like to pretend CNN+ never happened. By Tony Maglio As if teaching your dad the difference between Apple TV and Apple TV+ was not ...

Apple is doing away with the “Plus” from its streaming video service, and will market the platform as “Apple TV” moving forward. The change was quietly slipped into a press release promoting the ...

Eddy Cue, Senior Vice President of Services at Apple, is giving insight into the rebrand of Apple TV+ into simply Apple TV. Apple quietly rebranded its streaming service into Apple TV and dropped the ...

The Apple TV Plus streaming service is being rebranded with a “vibrant new identity,” according to the Cupertino company, and is “now simply Apple TV.” The announcement was briefly mentioned at the ...

Meara covers streaming service news for CNET. She graduated from the University of Texas at Austin with a degree in journalism. When she's not writing, she likes to dote over her cat, sip black coffee ...