Forrester Research surveyed over 500 B2B data strategy and management decision makers to discover their biggest challenges and what they are doing to overcome obstacles on their path to data ...

Bombora, the leading provider of B2B data solutions for brands, agencies and publishers, today announced an integration with Audigent, a part of Experian and ...

B2B go-to-market teams that use intent data are much more likely to report being successful with their strategies. See the research.

The customer data platform market for B2B organizations has lagged behind the B2C space to date. But, at last, it’s starting to take shape.

Quality It’s easy to throw around the word “quality” when it comes to B2B data, but the future will belong to the data sources that can back up that claim. In B2B, that quality depends on: Trust: ...

Demandbase today announced its new B2B Data Cloud, an open data platform designed to serve relevant ads and website content to qualified sales prospects as they move through the sales process.

Audience data represents the very foundation of the B2B enterprise, as B2B buyers are unlike any found in the consumer space. Theirs is a complex, multi-stage decision-making process involving ...

Demandbase launched its B2B Data Cloud platform based around account-based identification technology using network IP addresses, behavioral intelligence and third-party data with customer’s ...

Four misconceptions about first-party data prevent many B2B companies from taking full advantage of this resource. Here they are, along with a look at why they’re false.

Business-to-business marketers say ZoomInfo, InfoUSA & Data.com are the B2B data providers they use most. See what B2B marketers use that data for and the biggest shortcomings of data providers.