Sandbridge Capital has acquired a minority stake in BackJoy Orthotics. No financial terms were disclosed. In addition to this investment, Ken Suslow, a managing partner at Sandbridge, has been added ...
Boulder-based BackJoy’s goal of building a “24-hour bubble of postural protection” recently received a multimillion-dollar shot in the arm. The burgeoning BackJoy, a maker of seats, shoes, pillows and ...
Everyone knows that having good posture while sitting is important, but not all of us have the resources (or the generous office managers) to afford quality chairs that support our backs. I’ve been ...
Three hours into an eight-hour train ride, I'm wondering "Why doesn't my back hurt?" I'm sitting on the answer, called the BackJoy, a portable orthotic device that helps straighten sitting posture and ...
Drop the BackJoy SitSmart Posture Plus ($40 at backjoy.com) onto any seat—from cushy desk chair to kitchen stool—to lift your tailbone up over your butt. It comes in all of the primary colors, plus ...
BOULDER, Colo. — BackJoy and celebrity fitness trainer Ashley Borden on Monday released the “Sit Right – Stretch Right” online video program for easy-to-follow back exercises and stretches that can be ...
Drop the BackJoy SitSmart Posture Plus ($40 at backjoy.com) onto any seat—from cushy desk chair to kitchen stool—to lift your tailbone up over your butt. It comes in all of the primary colors, plus ...