Beacons have been around for years in online and mobile media channels, but they now seem poised to dramatically impact brick-and-mortar businesses. A growing list of major companies are currently ...

2016 is set to the be the year when beacons go from hype to delivering real marketing value, according to WPP media agency Maxus, which has created a practical guide for brands seeking to harness ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Handly, CEO at Reveal Mobile.

Many more beacons will be felt, even if not necessarily seen. Beacons have been installed in many stores of many retailers, at least initially as trials of one sort or another. The little ...

From American Eagle to Apple Stores, beacons are popping up everywhere. Are they a shopper's best friend or another pesky Big Brother monitoring our every move? The square or rectangular devices, ...

An in-store beacon in a retail store in Boston. Accessed through apps you download to your smartphone, beacon technology can do everything from guide you to the correct airport terminal to turn on ...

While more retailers are experimenting with beacon technology to track customers and provide offers, questions abound about how they should be used. Phil Goldstein is a former web editor of the CDW ...

It's President's Day weekend, which for some of us means a blissful three-day respite from the rigors of work; a bonus day to help us manage the doldrums of winter. To mark the occasion, I decided to ...

Adoption of beacons—the Bluetooth-enabled sensors that connect with nearby mobile phones and tablets—is spreading. Nearly one-third (32%) of the Top 100 retailers in the United States will have ...

An icon in the shape of a lightning bolt. Impact Link Traditional retailers have become much more adept at using technology to push back against online-only e-commerce sites. Beacons are among the ...

While still the potential darling of retailers, beacons are moving way out of that arena. The little radio-transmitting devices, which can either quietly or blatantly tap into authorized smartphone ...

Unless you have been living under a rock, you’d agree that Amazon shook up the retail world last December by introducing Amazon Go — a physical grocery store that features a checkout-free shopping ...