Prospect theory [1, 2, 3] has perhaps been one of the most influential theories within psychology and behavioral economics. Daniel Kahneman won the Nobel prize for this work. Prospect theory and ...

At its core, public health communication is about connecting with people—not just delivering facts, but designing messages that reflect what people need, fear and value. What’s often overlooked is ...

Scientists at Hopkins, University of Florida simulate and predict human behavior during wildfire evacuation, allowing for improved planning and safety ...

Would it have under Trump 2.0? As a second Trump administration takes shape, concerns are mounting over the future of behavioral health progress in federal policy. The reasons include proposed steep ...

Taking the targeting of oncologists likely to start treatment with CAR-T as an example, validation studies show that targeting top-scored physicians from predictive models yields precision rates of 60 ...