Google will make Display & Video 360’s instant reports accessible through the Bid Manager API over the next few months as part of a migration from offline reporting. The big change. Once a partner is ...

Artificial Intelligence (AI) has been at the forefront of saving businesses valuable time and resources for quite some time now. It has made revolutionary impacts and discoveries from maps and ...

For all the complex requirements in a typical request for proposal (RFP) response, the question of how to price your bid can keep a bid manager up at night. If the price you are bidding is too low, ...

Portfolio bid strategies are now available globally, Microsoft Advertising announced on Tuesday. The platform’s automated integration with Google Tag Manager (GTM) is also now generally available.