Attention is the cheapest currency in advertising. Novelty can provide millions of views, but attention without memory is ...

Back in 2015, Microsoft claimed our attention spans had dropped to eight seconds—shorter than that of a goldfish. No one’s definitively proven it, but it feels about right in the age of TikTok. Ten ...

These days, we’re all looking for stability. And just when we need it the most, it seems harder than ever to find. It isn’t just a question of reliability in our jobs, living situations and families.

Gleb Kuznetsov refuses to settle for less. After spending years leading product design for startups and corporate clients, Gleb started a boutique branding agency, Milkinside, that helps clients ...

To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process ...

Harvard Business Review recently featured an article on Design Thinking. California Management Review, the journal from UC Berkeley’s Haas School of business devoted its entire Winter 2020 issue to ...

From brands reinventing with mycelium to design collectives disrupting the industry with cost visibility: these homegrown ...

I'm a sucker for great design. I live for it and I even write about it on my Med Hed blog. Whether in the tangible world, or the world of Web 2.0, great design (UI or branding), isn't an accident. It ...