Observer

LEGO’s ‘Smart Brick’ Gives Its Plastic Bricks the Power to See, Hear and Feel

A presentation during the LEGO SMART Play launch event at Mandalay Bay Convention Center on Jan. 05, 2026 in Las Vegas, Nevada. David Becker/Getty Images for The LEGO Group LEGO just made its most ...
TechSpot

Lego unveils Smart Bricks, a computer that fits inside a standard 2 x 4 brick

Something to look forward to: Lego is transforming one of its most recognizable pieces – the standard 2 x 4 brick – into a fully functioning computer. Beginning March 1, the company will release Smart ...
CNET on MSN

Lego Makes Pokemon Interactive With Smart Bricks. I Got to Play Trainer

Lego Makes Pokemon Interactive With Smart Bricks. I Got to Play Trainer ...
Gizmodo

Lego Smart Brick Hands-On: The Unknown Play Experience Is a Feature, Not a Flaw

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego sets? Reading time 3 minutes Whenever Lego has added tech into its brick ...
Fast Company

How Lego designed its new interactive Smart Brick

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...
USA Today

Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...