CW says a whopping 95% of its online commercials are being seen to completion. Ready to buy in? A better statistic for the CW isn't whether all its commercials were seen in their entirety, but whether ...

With hot shows including “Glee” and “The Vampire Diaries,” and hopes for a moderately stronger economy, Fox Broadcasting and the CW were able to wring more out of advertisers for the 2010-11 ...

While the scene at Victory Lane is normally a festive one during NASCAR broadcasts, it was anything but during Saturday’s NASCAR Xfinity Series at Watkins Glen event, the Watkins Glen International.

This fall, television network The CW will let its advertisers reward consumers via their smartphones for their TV-viewing activity. Through a partnership with mobile shopping application Shopkick, ...

NEW YORK — The soon-to-be launched CW network announced Thursday that it was developing a new way to advertise on TV: a hybrid commercial that would use story lines to promote products in three ...

There’s so much story in the CW’s “All American” that it has spilled out into the show’s commercial breaks. Over the course of five separate episodes and many weeks, Microsoft has worked with the ...

The CW announced plans to add more commercials to the episodes of its shows that are streamed online — and unlike on your DVR, you won't be able to fast-forward through any of them. Dawn Ostroff, the ...

As Alex Bowman and Aric Almirola took the white flag during Saturday’s Xfinity Series race at Phoenix, The CW affiliate in Atlanta cut to commercial. Instead of seeing the thrilling finish in which ...