The Government’s £75m campaign Change4Life will fail to stop rising levels of obesity unless it commits to a strategy to change long-term behaviour, the outgoing UK Public Health Association chairman ...

The new Change4Life advertising campaign focuses on small dietary swaps families can make to reduce their total calorie intake. One of the key changes advised is to swap full sugar cola and other ...

The Department of Health’s Change4Life campaign, and its Aardman-created stars, re-emerged with an extended remit recently. But is it right to use a brand designed to help children to stay fit and ...

As the Welsh Government launches a drive to help men improve their health, the Change4Life scheme has drawn up a series of simple steps, which don’t mean abandoning everything you enjoy As the Welsh ...

Canadians will now be rewarded for good health behaviour through Green Shield Canada's (GSC) Change4Life™ health portal, a first in the country. The online health management site not only supports and ...

Aardman has devised an ad for a campaign aiming to kickstart a lifestyle revolution for every family and halt the rising tide of obesity. Central to the Change4Life campaign is the claim that without ...

The Department of Heath has defended its new Change4Life campaign ad to MCV – and declined to apologise for the potentially damaging parallels the promotion draws between playing games and premature ...

The UK government has just launched a lazy and stereotypical attack on the games industry. The Department of Health’s Change4Life ads show a young boy holding a PlayStation 3 controller under the ...

ELSPA has announced that following consultation with the UK's Department for Health, Wii Fit Plus will become the first videogame to be allowed to use the National Health Service's Change4Life ...

It’s bright, bold, and doesn’t beat about the bush. If (somehow) you’ve missed it, the new £8m Change4Life TV advert is a cartoon timeline of man’s relationship with food. A journey that begins with ...