The UK Government's Change4Life campaign has joined forces with the British Heart Foundation, Diabetes UK and Cancer Research, and is placing ads with TV and print media linking games with premature ...

The UK government has just launched a lazy and stereotypical attack on the games industry. The Department of Health’s Change4Life ads show a young boy holding a PlayStation 3 controller under the ...

The Advertising Standards Authority has dismissed complaints that the Government's Change4Life campaign harms the videogame industry in the UK, is misleading to parents or offensive to readers. The ...

UK "stop being fat" initiative Change4Life's released a new ad designed to get people up and moving, this time showing a dance-mat game as a positive thing to be doing. Watch it here. The original ad ...

The Department of Heath has defended its new Change4Life campaign ad to MCV – and declined to apologise for the potentially damaging parallels the promotion draws between playing games and premature ...

Future – publisher of the Official Nintendo, Xbox and PlayStation magazines – has called the new Change4Life print ad crass and misleading”. The ad, created by the Department of Health in association ...

We’re going to start this article off with the picture that sparked this situation. If you haven’t figured it out, the child is playing a video game with a controller similar to those of Sony’s ...

Now that the public no longer believes that video games are for children, people have now attached themselves to the notion that most gamers are fat, sedentary, and lazy, as evidenced by The Gate’s ...

The ad, created by M&C Saatchi, claims that regularly drinking around two large glasses of wine or two strong pints of beer a day triples the risk of developing mouth cancer and doubles the risk of ...

Sony has voiced a possible intention to pursue legal action against the Change4Life campaign in the UK after a new advertising scheme apparently points the finger at videogaming as a major cause of ...

The second instalment in the Government’s £75m anti-obesity advertising drive Change4Life will hit television screens today. The ad, the second in the series created by M&C Saatchi using Aardman ...