It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the ...

Eddy Cue, Senior Vice President of Services at Apple, is giving insight into the rebrand of Apple TV+ into simply Apple TV.

Why minus the plus from Apple’s TV products? It seems that the California company has a broader idea of where it can take its ...

The Apple TV app can be installed on most Roku devices, which gives you access to premium shows on the Apple TV+ subscription ...

Apple hasn’t shared any other details about the new branding for its streaming service, so it’s unclear if it will be introducing an updated logo, or finding other ways to distinguish it from existing ...

Apple is doing away with the "Plus" from its streaming video service, and will market the platform as "Apple TV" moving ...

Apple TV+ announced on Monday, Oct. 13 that it was dropping the plus sign, becoming Apple TV but no word as to when the ...

Apple buried its TV+/TV rebrand in a press release announcing the streaming premiere date (Dec. 12) for its F1 movie starring Brad Pitt. As of this writing, the core Apple streaming app, the one with ...

Apple is rebranding its Apple TV Plus streaming service with what it calls a “vibrant new identity,” dropping the “Plus” to ...