NEW YORK -- A mom sits at her kitchen table writing something down when her grade schooler saunters up with a big box of Cheerios. "Mom," says the girl. "Yes, honey?" mom responds. "Dad told me ...

A new campaign from Cheerios in Canada expands on the brand's groundbreaking U.S. ads featuring a biracial family, including its 2014 Super Bowl spot. The campaign — dubbed "The Cheerios Effect" after ...

NEW YORK (AP) – In a story June 5 about a biracial couple featured in a Cheerios ad, The Associated Press reported erroneously that Blockbuster used a biracial couple in an earlier ad. Company ...

GOLDEN VALLEY, Minn. (KARE 11)-- It was supposed to be an ad about cereal, but General Mills' Cheerios commercial featuring a little girl with a white mom and black father quickly evolved into a ...

What’s more all-American than Cheerios? How about a wrenching national conversation on race? In recent days, a new commercial for the iconic cereal has become a phenomenon — not because it was an ...

This Cheerios ad is creating controversy like it’s 1950. Seriously? People are really upset about this, despite the fact that the nation’s president is from a family just like this? The racist ...

A Cheerios ad featuring a interracial couple and their adorable daughter triggered a flood of negative comments, but General Mills is standing by the ad. The company was forced to disable the comments ...