The Korean television industry continued on its trajectory of global dominance in 2025, capturing an increasing chunk of TV watchers’ interest worldwide. The export of Korean drama has a long history, ...

God of Wealth, when will you finally side with me?” On a rainy night, after finishing overtime work, the female protagonist ...

Let’s be real, The First Frost isn’t reinventing the wheel. Ex-classmates and forced cohabitation are classic C-drama comfort food, but actor Bai Jingting and actress Zhang Ruonan make it work. Bai’s ...

Short-form drama specialist NewUniverse (CEO Jeong Ho-young) launched Never Come Back (Korean title: 뺏긴 오빠들) on Dramabox on ...

But Squid Game isn’t a total anomaly. The Korean series is one chapter in a larger story with its own name and history: a seismic, ongoing shift in the global entertainment landscape known as Hallyu.