Just three names on its title since 1969: this Light Aqua Cougar XR7 Convertible 390 V8 is among the rarest of Mercury’s open ...

Dennis Collins has been hunting rare classic cars for years now. He's usually after low-production first-gen Ford Mustangs and old Jeeps, but from time to time, he spices things up with something ...

Step into a time capsule with this 1969 Mercury Cougar Convertible, a pristine, all-original survivor owned for 52 years, garaged with its gleaming original paint and starring role in the 1989 TV ...

Except for its final few years, the Mercury Cougar spent its life as a near-identical sibling to various Ford models. First it was a Mercurized version of the Mustang, then the Torino, then the LTD II ...

It's all about the marketing! Yep, the job of any auto manufacturer is to get the customer salivating over its latest car, and preferably a more highly optioned one. For Chevy it might be the Camaro ...

Prices shown are the prices you can expect to pay for a 1977 Mercury Cougar Brougham 4 Door Hardtop Pillared across different levels of condition. Edit options.

Standard equipment includes the features that come with this vehicle. Select Your Options Choose options to include in this vehicle value. For the most accurate pricing and values on new or used ...