FreeWheel will programmatically enable Tubi, and the entire One FOX portfolio, by serving as the company’s primary monetization engine. This agreement includes a proprietary integration between FOX’s ...

The E.W. Scripps Company is partnering with FreeWheel, Comcast’s global technology platform for television advertising, to increase advertising opportunities across women’s live sports content on ION, ...

Simplification seems to be all the rage in ad tech these days. FreeWheel thinks the best way to simplify streaming video is by fostering more direct connections between buyers and sellers. To that end ...

More contextual audiences are coming to CTV. On Monday, FreeWheel announced the integration of Proximic by Comscore’s contextual audience data directly into its ad management platform. The integration ...

Proximic by Comscore, a division of Comscore and a provider of audience targeting solutions for programmatic activation, and FreeWheel, a technology platform for the television advertising industry, ...

FreeWheel, a technology platform for the television advertising industry, has announced the launch of a new solution it says will change the way marketers plan and execute their programmatic TV ad ...

For the first time, Roku premium inventory, including The Roku Channel, will be available to FreeWheel demand-side advertisers via a new real-time bidding integration When you purchase through links ...