Coca-Cola is pulling back from the Super Bowl after an 11-year run, opting to run a commercial just before kickoff of the CBS broadcast of the game on February 3, but not in the event itself. CBS is ...
In October 2025, after the NFL announced rapper Bad Bunny would perform for the 2026 Super Bowl halftime show, Coca-Cola announced it would no longer sponsor the football event. Coca-Cola is not a ...