When was the last time you were in an elevator with someone else who didn't know you? In 2021, the answer to that question is likely, "Not in the last year." However, the need to have a professional ...
The Commercial Producers Council has published a guide to help production companies, clients and agencies undertake ethical creative pitch processes. The announcement: The Commercial Producers Council ...
Have you ever been called in for a commercial, either as a spokesperson or as a character within the spot, for which the dialogue sounds like a straight product pitch? "Ever since I got the Zap-Ya ...
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