Andy Mason will use a brand-new tractor this spring when he plants the 2,800 acres he farms with wife Delores and son Cody, but he won’t be buying it. “The equipment manufacturers can’t sell this ...

With no computers, no proprietary software, and prices starting at $95,000, Ursa Ag is betting that simplicity is the future of farming equipment.

Several Austrian businesses have carried out the development of intelligent and computerized tractors. For instance, The AGCO Corporation subsidiary business Fendt in Austria has worked on creating ...