Last week, New York Times advertising reporter Stuart Elliott broke the story about the Public Relations Society of America’s project to update the definition of PR in an entertaining column titled ...

Since its popularisation began nearly 15 years ago, internet crowdsourcing has gone from a leading-edge innovation practice to an almost obligatory technique. It’s no longer remarkable to see ...

Despite the jargony name, crowdsourcing is a very real and important business idea. Definitions and terms vary, but the basic idea is to tap into the collective intelligence of the public at large to ...