I was asked to develop a campaign to attract young families to help fill a museum during its slower times of 10 a.m. to 4 p.m. Monday to Friday. Research confirmed this target was looking for things ...

We've all heard the phrase, "underpromise and overdeliver." Unfortunately, I often see businesses that tend to "overpromise and underdeliver," failing to meet customers' expectations. For me, it all ...

According to a report by Forrester, firms that have been working on optimizing customer experience are more likely to generate higher revenue than those who put customer experience (CX) secondary.