As a business owner, nothing can ruin your day as fast as a negative customer review posted online. There is, however, a silver lining. Negative feedback allows you to learn from your mistakes and ...

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

Brand reputation is built on consumer feedback. But overcoming the schism between a brand’s desired identity and how customers actually perceive it is a challenge that many new and even ...

Anticipating customer needs ranks among the chief objectives of many in the corporate arena. From marketing and advertising professionals to inventory planners and IT professionals, the ability to ...

Customer feedback is one of the most important resources for a business owner. Who better to highlight what your business is doing well and how it can improve than the people interacting with it on a ...

BMW has shifted from cumbersome, multi-question customer feedback forms to a single net promoter score (NPS) in a bid to change the way it interacts with its customers. By focusing on a single metric ...

When gathering customer feedback, asking misguided or poorly formulated questions can have serious negative repercussions. Today’s top companies rely heavily on human insight to guide their strategies ...