Quantitative and qualitative data research are fundamental methodologies for marketers seeking to understand consumer behavior, preferences and trends. Each approach offers unique insights, and ...

The IRB is responsible for evaluating proposed research to ensure adequate provisions to protect the privacy of participants and to maintain the confidentiality of data. Research involving human ...

Data collection is the process of gathering and measuring information used for research. Collecting data is one of the most important steps in the research process, and is part of all disciplines ...

When Marjorie Etique learnt that she had to create a data-management plan for her next research project, she was not sure exactly what to do. The soil chemist, a postdoc at the Swiss Federal Institute ...

Over the past 15 years or so, social media data have provided great insights into both human behaviour and the effects of social media itself on society, including understanding of voting patterns, ...

As far back as the 1960s and ’70s, Chicago Booth’s marketing faculty pioneered a quantitative approach to marketing research, using consumer data from newspapers and retail data from stores to gain ...

It is increasingly common for academic journals to require underlying research data to be made available alongside any published articles. For many publishers, the author/submitter guidelines and ...

Insights and commentary on recent economic data and research, from NerdWallet's Senior Economist Elizabeth Renter. Many, or all, of the products featured on this page are from our advertising partners ...

This article is the latest in the Health Affairs Forefront series, Provider Prices in the Commercial Sector, featuring analysis and discussion of physician, hospital, and other health care provider ...