Strategy has become an often-used word that is applied to many circumstances and areas of business. There are strategies for sales, technology, marketing, HR, and the list goes on and on. As a ...

We all agree we need a strategy for marketing technology. So why can't we agree on a definition?

Discover what brand awareness is, why it matters, and how to effectively build it using proven strategies to ensure your ...

GTM strategy is your structural blueprint. It outlines your chosen GTM motion, how you price and package your product, who ...

As you step into the new year, take a moment to reset. Define your strategy, structure your team and align your priorities.

These 6 key steps will help businesses to define their big data strategies Step 1: Determine what support is required to meet established business objectives ...

That is the fundamental definition of strategic planning. Market Expansion: Hospitals Reaching for “Well-Insured” Patients What 4 Factors Should Determine a Hospital’s Service Line Strategy?

Army Strategy Conference to define First Principles for 21st Century Defense #StratConf A new kind of conference this week will give a fresh look at the fundamentals of defense in the 21st Century.

The American Society of Clinical Oncology (ASCO) has launched a strategic initiative to define value in cancer care.