“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christian Polman, chief strategy officer ...

Annual digital display advertising revenue to all recipients, not just news outlets (in U.S. dollars) Source: eMarketer, U.S. Ad Spending Estimates. Note: Data from previous years is updated annually.

A new Forrester report forecasts the end of digital and display advertising as we know it as consumers move away from experiences in which they can be interrupted. That's in part because consumers are ...

BOISE, Idaho--(BUSINESS WIRE)--Albertsons Media Collective, the retail media arm for Albertsons® Companies, Inc. (NYSE:ACI), today announced the launch of its in-store digital display network during ...

Fraud accounts for 22% of yearly digital advertising expenditures, resulting in losses of up to $84 billion for advertisers annually. Digital ad fraud involves deceptive practices where fraudulent ...

WASHINGTON (AP) — The Justice Department and eight states filed an antitrust suit against Google on Tuesday, seeking to shatter its alleged monopoly on the entire ecosystem of online advertising as a ...

The Justice Department and eight states filed an antitrust suit against Google on Tuesday, seeking to shatter its alleged monopoly on the entire ecosystem of online advertising as a hurtful burden to ...

The internet has become an indispensable tool for almost any consumer making a decision. Today’s internet users spend a daily average of nearly three hours on the internet, using it for communication, ...

Note: Numbers may not add up to 100% due to rounding. In 2016, Microsoft purchased LinkedIn, and display advertising revenue from LinkedIn was consolidated under Microsoft starting that year. Data ...