Direct mail marketing can connect agents with customers through tangible items like letters, flyers and branded gifts to boost engagement and ROI.

At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

Direct mail remains one of the most effective marketing tools available, but only when it’s executed well. A single mistake can waste money, damage your brand, and kill response rates. The good news?

It isn’t easy to overshadow the Super Bowl, but in 2015, that’s exactly what happened. Katy Perry’s halftime performance went viral because one of her backup dancers (now famously known as Left Shark) ...